With a 15-year resume that includes promotions, marketing, publicity, and more, Bernadette Giacomazzo has established herself as the consummate professional. She has not only defied the stereotype of women in the entertainment industry in general — and women in the hip-hop industry in particular — she has thrived in an environment that seems pre-designed for its participants — both male and female — to fail.
Bernadette Giacomazzo is best known as being the Editor-at-Large for Zona de Sabor, the Latino/Hispanic division of the prestigious Radio One conglomerate of television, radio, and interactive outlets. In addition, she is the lead editorial contributor to XXL Magazine‘s “Eye Candy” section (she also does recaps of VH1′s “Love and Hip-Hop” for the site). But her editorial expertise doesn’t stop there: she is also a videographer for HipHopStardom101 Magazine, and a professional photographer who works with two wire agencies: Splash News/Corbis & PR Photos.
Her work has appeared in such revered publications as People Magazine, The New York Post, The Los Angeles Times, Vogue (Italia), Glamour (UK), and Elle (UK). It has also appeared on such websites as MTV.com, Yahoo!, Bossip, Uptown Magazine, and Vibe.com (the latter making her the only female in hip-hop journalism whose work has appeared in “The Big Three”: XXL, Vibe, and The Source), and on such television shows as Anderson Cooper Live, The Insider, and The Wendy Williams Show.
(Click here for a sample portfolio and a complete list of her credentials.)
In the past, she has been the Associate Editor of LatinTrends Magazine (formerly DTM), the News Editor for GO Magazine (a position she held for seven years), and a features contributor for The Source, Pop Culture Madness & Celebrity Magnet.
In addition to her editorial work, she has established herself as a formidable & consummate networker, and the “official” go-to person for quality promotions, publicity, & marketing work. To wit:
Giacomazzo is, as of late, perhaps best know for her many initiatives with the G-Unit brand. Some of her many contributions include (but are not limited to):
- assisting in the casting of models for SMS by 50 promotional appearances, & for 50 Cent‘s music video for “Put Your Hands Up“ (model Egypt SeLinda), “Off and On” (model Jenn Bel), and “OJ” (herself, as 50 Cent‘s parole officer);
- extensive press & publicity work for Lloyd Banks‘s latest efforts, including his singles “Shock the World” & “Jackpot,” his V6 mixtape, as well as booking referral & assistance;
- press & publicity for Tony Yayo‘s single, “100 Bottles,” which included placements on over one hundred (100) websites (including The Source, ForbezDVD, & Hip Hop ‘n’ More) and playlist additions on various college radio stations; Giacomazzo also recently engaged in press and publicity efforts for Yayo’s single “Bad Guy” (featuring Beanie Sigel), which also yielded extensive press and publicity placements;
- successfully placing photos, video, and stories of all G-Unit & G-Note signees (including, but not limited to, Lloyd Banks, Tony Yayo, Hot Rod, Lea Q. Sunshine, & affiliates 40 Glocc, Mobb Deep, & Trav) in such high-profile publications as Vibe, Uptown Magazine, About.com, MTV, and Dirt.com (full list of placements are available upon request).
- Some of Giacomazzo’s additional publicity clientele includes, but is not limited to, the following industries: record labels (G7/Universal Records and Bankstop Records), fashion (#ush! Clothing), modeling (Sarah Clayton), hip-hop (Whyz Ruler, Kliffnotez, Jon De Pledge), photography (Scott Church), DJ’s (DJ Starvibes), and more!
Giacomazzo has always been involved in various areas of the music and entertainment industries, working with various A-listers & power players throughout her career.
As far as her previous hip-hop credentials: she worked as a publicist for hip-hop legend Kool G Rap, whose new album, Riches, Royalty, Respect dropped in May 2011. Giacomazzo’s efforts lead to countless placements (including a feature in The Source magazine, countless magazine spreads, radio interviews, video interviews, and much more) for the hip-hop legend. In addition, she assisted in press & publicity for the G-Unit Riderz (in such outlets as MTV, Global Grind, and VladTV), as well as obtained sponsorships & endorsements for the G-Unit Riderz (Tigershark Cages).
Prior to entering hip-hop in 2009, Giacomazzo made her mark in the world of rock’n'roll: she was the owner of Akasha Multimedia, a company that was in existence for more than a decade. It is through Akasha that Giacomazzo honed her promotional, marketing, publicity, and branding skills, working with such companies as VH1, B.B. King Blues & Supper Club, Astralwerks Records (Chemical Brothers, Basement Jaxx), Atlantic Records (The Darkness, Halestorm), and with such rock legends as Motley Crue, Patti Smith, My Chemical Romance, and David Bowie. During her tenure with Akasha, Giacomazzo also secured a record deal with Conquer the World Records, and her audio book recorded on that label went to number 1 on the Australian independent music charts. Finally, she co-wrote a book with Jacksonville, FLA.-based editor/writer Melissa Deskovic called Swimming with Sharks: A Real-World, How-to Guide to Success (and Failure) in the Business of Music.
Recently conferred with her PhD, Giacomazzo has just finished her second book.
She lives in New York with her two dogs — Shoko & Dutchess — and “lives for” her three nephews (Antonio, Julian, & Nijah Jr.).